When you want to get more roofing leads for your business, you have many marketing options to choose from. These include non-digital options like billboards, phone book advertisement and television ads.
Some Digital Marketing options for a roofing contractors include options like paid ads on popular websites like Google, Youtube & Bing for some sourcing options. Still other digital marketing mediums like social media ads, search engine optimization and content marketing offer more and more traffic channels to consider on where to get your leads from. Home Advisor/Angi as well offer roofing leads on both an exclusive and non-exclusive arrangement.
Now overall, you will want to consider the following metrics to determine the success or failure of your roofing leads. Cost per click, cost per call, cost per qualified lead, cost per lead that sat for an appointment and the cost per converted lead to revenue. These KPI’s will power your decision making with your chosen method of lead generation.
Buying leads that are based on qualifications though means that you cut all of the above out of the middle of the process. Buying qualified leads usually looks like an average of in between $10-$150 based on qualifications, quality and distribution.
Metrics that impact the quality of a lead or the value of it include how many contractors got the lead, job value, location and other parameters that you can usually negotiate with the company selling you leads.
Best converting roofing leads are usually those in a high net income area, exclusively sent to your company and perhaps segmented into the area you profit best in. For example, running a commercial only roofing leads campaign is the most difficult yet easily the most profitable. This of course only works, if it works for your companies set up as a contractor.